Tim Cook to Employees: Thanks for the $1 Trillion Market Cap

George McgeeAug 05, 2018

However, Apple CEO Tim Cook does not think shareholder value is the most important aspect. "It's one of those things that does not mean anything by itself... it's more a testimony of the importance of Apple on the market".

The price escalation has widened Apple's profit margins to the delight of investors, who have boosted the company's market value by about $83 billion -nearly equal to the entire market value of American Express - since the quarterly report came out late Tuesday.

Shortly before noon EDT. on Thursday, Aug. 2, Apple's stock hit $207.05 per share, giving it a market capitalization at that trillion-dollar mark. Steve Jobs' successor sent a company-wide memo to let them know about Apple being worth $1 trillion and focused on the emotional aspects of the achievement.

The strong rumors about Apple achieving the first $1 trillion public company honor started earlier in May this year, after the announcement of cheerful 2018 Q2 earnings call.

Apple co-founder Jobs envisioned breakthrough hardware and software architecture where the Apple users never have to leave the company's ecosystem. Amazon is worth almost $900 billion while Google and Microsoft are each now worth more than $800 billion. However, his net worth is tied to Apple stock in a less conspicuous way.

"China is a challenge, for sure, probably the biggest challenge that Apple faces in that regard because you have other services like WeChat that can potentially get in between your personal relationship with the phone", Jackson said.

Together with Facebook (FB.O), the five largest US companies account for 15 percent of the S&P 500.

"Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values", Cook noted.

In the two decades since, Apple has risen to become the most valuable company in the world by helping popularize yet another era in computing, the smart phone.

"Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together", he added.

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