Fitbit Stock Is Falling and Apple's to Blame

Clark ByrdSep 13, 2018

The Apple Watch Series 4 sports a more than 30% larger display than the Series 3.

Slimmer bezels help to enable the larger screen sizes, and Apple said the new Apple Watches are thinner, giving the smartwatches less total volume than Series 3.

Apple will immediately take advantage of all that extra screen real estate with a new watch face featuring up to eight complications, or widgets, including quick access to communicating with friends and family, which will all be accessible at a quick, squinting glance.

Former NBA player Steve Nash and Todd Howard, Game Director, speaks on stage at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino.

The speaker has been made 50 percent louder, and the microphone has been moved to the other side to reduce echo and improve call quality. Now, it can detect if you slip -and it can differentiate between a fall and a slip - and offers an SOS button so that you can make an emergency call from your Watch. Apple also upgraded their health features with the Watch 4 which now comes with fall detection and ECG. Apple claims the Watch Series 4 will still run for 18 hours in everyday use, while workout tracking will be possible for as many as six hours.

The crown is now digital with haptic feedback as we reported a few months back. If Apple Watch senses immobility for 60 seconds after the notification, it will automatically call emergency services and send a message along with location to emergency contacts.

Topol noted that a similar product - AliveCor's Kardiaband, a band for the Apple Watch - offers EKGs and received FDA clearance past year. On top of that monitoring capability, Apple augmented the optical heartbeat sensor of the Series 4 Watch with an electrical heartbeat sensor that's capable of producing detailed electrocardiograms of the user's heartbeat. There will also be an ECG app coming later this year that will allow users to record and ECG by placing their finger on the digital crown. The Series 4 with Global Positioning System and cellular will cost $499.

Apple Watch Nike+ features redesigned Nike watch faces that match the new band colours.

Apple said all the fitness data is encrypted on the device and on Cloud.

But the Series 4 isn't only about the display.

The watch will be available in 3 aluminum finishes: silver, gold, space gray.

Finally the post also mentions various new sport band colors, as well as a new multicolor leather band and a gold stainless steel band. This newest Apple Watch has an accelerometer and gyroscope inside, both of which are now "next-generation" according to Williams.

Prices for the aluminum Apple Watch Series 4 with an elastomer sport band will begin at $399 for the 40-mm model and $429 for the 44-mm model with Global Positioning System.

T-Mobile starts pre-orders for the Series 4 starting on September 14 at 12:01 a.m. PT. Pricing is forthcoming and we will update this when it's available.

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