IPhone Xs and Xs Max hands-on: The new normal

Clark ByrdSep 13, 2018

That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the USA and Europe.

Apple's new iPhone XS Max, the largest iPhone to date and one of the biggest in the market, has a 6.5-inch (16.5-cm) display.

There are also rumors that the new iPhones will come in six different color options. A quick look at the spec sheets on Apple's website confirms that the adapter is no longer listed among the accessories that come bundled in the box.

Been there. Done that.

'The new iPhone XR has a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six handsome finishes. The iPhone is the biggest reason Apple became a trillion-dollar company; until another product fills its shoes, the iPhone remains key to its future.

A few hours ago, Apple unveiled its updated range f iPhones for 2018.

Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device. But it's now effectively a medical device, and its clear that's where Apple's focus with the product lies (it's describing the latest version of the product as an "intelligent guardian for your health"). Shipping starts on 26 October.

What will investors be watching?

The iPhone XS Max, which will be available on September 21 - with orders open the week before - represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video and to take photos wherever they are. The company will buy your old devices if it's in good condition or recycle them for free if it's not usable.

The iPhone XR has debuted with a 6.1in screen and a brand new all-screen liquid retina display ("the most colour accurate in the industry") along with an all-new advanced single camera system.

I'd make the old joke about selling my kidney for one of these, but if iPhone prices keep rising like this, one kidney soon won't be enough. Many analysts have suggested that the XR will start at around £700 while the XS and XS Max will cost anywhere between £999-£1,200.

Any love for Macs or iPads? It sports a almost identical design to last year's iPhone X. Apple has taken a bold step of moving away from its usual palette of colours with the iPhone XR.

At one point during Apple's keynote, three people demonstrating an augmented-reality game faced off while consumed by their giant screens, the ideal image for our binge smartphone times. It isn't known if those will be announced Wednesday. Plenty of professionals will be able to get most of their (digital) work done on this device.

It is the second event held in the Steve Jobs Theater, a 1,000 seat underground venue topped with a 20-foot high glass lobby and a metallic carbon-fiber roof.

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